Thanks to globalization we can buy products manufactured thousand kilometers away. In principle that could be amazing – I can buy the new Iphone 5 or easily find Tajin- Marroccan spices- to prepare a traditional recipe of hummus. Unfortunately, consequences for planet are worse than we had imagined: A clear example is the amount of kilograms of CO2 and other GHG emitted.
Sourcemap, it is an open source tool, developed by MIT (Metropolitan International Technology University), which could help us to improve our understanding about the products that we consume, making us more conscious and free to buy according to our ideas and principles.
The tool is based in a very simple principle: More transport -> more pollution associated to the product
The aim of Sourcemap is to create a directory that allows companies to be transparent to consumers, or give consumers and organizations the possibility to build product maps (based on public information, and not very reliable data).
However, this beginning could be an important step forward to an entire company’s transparency.